PopRally x Items: BOOTLEGGED

January 31, 2018

Artist Mackenzie Younger, front, center in the jacket he designed for the event, photo by Alycia Kravitz

Party-goers make custom bandanas, photo by Alycia Kravitz

As a last symphony of sorts before I quit my job at MoMA, I was on the key organizers of the event PopRally x Items: BOOTLEGGED. The event honored the bootleg in fashion in celebration of Items: Is Fashion Modern?, MoMA’s first fashion exhibition in over 70 years, which closed on January 28.

Stretch and Bobbito, photo by Alycia Kravitz

The celebration featured a DJ set by the legendary DJ duo Stretch & Bobbito, art-making, drinks, and dancing.

Artist Kamoni Chandler (aka A$AP K–second from right) with friends showing off his leather lace tags, photo by Alycia Kravitz

The event featured original bootleg interpretations of the iconic MoMA logo on selected objects represented in the exhibition, by artists Kamoni Chandler aka A$AP K, Awol Erizku, Ava Nirui, and Mackenzie Younger. Guests were given the opportunity to show up wearing their favorite of the 111 items featured in the exhibition for an opportunity to walk away with one of the exclusive limited-edition artist bootlegs.

Artist Awol Erizku (second from right) with friends wearing the balaclava he designed for the event, photo by Alycia Kravitz

Artist Ava Nirui (right) with friends, photo by Alycia Kravitz

PopRally is a series of events at The Museum of Modern Art and MoMA PS1 that serve as a gateway for young and diverse audiences to engage with MoMA. Led by a cross-departmental committee of Museum staff, PopRally produces dynamic programs including artist collaborations, performances, film screenings, and digital content that encourage new and experimental ways of encountering modern and contemporary art.


© Danielle Hoo 2023